Your Copy Sucks (And It’s Costing You Sales)
- Macy Ordoña
- Feb 19, 2025
- 3 min read
Why Boring, Generic Copy is Silently Killing Your Business in 2025
Let’s be honest—no one wakes up thinking, “I can’t wait to read another bland, forgettable marketing post today!”
Yet, that’s exactly what floods our feeds—generic, lifeless, and recycled copy that doesn’t connect, doesn’t convert, and definitely doesn’t sell.
Here’s the reality check: If your brand’s copy sounds like everyone else’s, you’re getting ignored. Worse? You’re losing potential sales to brands that get it right.
Great copywriting sells. Bad copywriting? It’s silently bleeding your marketing budget dry.
Still think words don’t matter? Let’s break it down.
1. No One Cares About Your Brand (Until You Make It About Them)
Bad Copy: “We’ve been serving quality food since 1998.”
Great Copy: “Craving the kind of meal that makes you pause and say, ‘Damn, that’s good’? We got you.”
The Problem: Consumers don’t care about your history—they care about how you solve their problem right now.
The Fix:
✔️ Lead with their pain points—Why should they care?
✔️ Make the benefits crystal clear—What’s in it for them?
✔️ Write like you’re speaking to one person—not the whole internet.
2. The “Cliché Copy” Epidemic (Why Your Ads Sound Like Everyone Else’s)
Bad Copy: “We offer innovative, cutting-edge, results-driven solutions.”
Great Copy: “More clicks. More customers. More sales. No bullsh**T—just marketing that works.”
The Problem: If your ad sounds like every other business, you’ll never stand out.
The Fix:
✔️ Skip the corporate jargon—no one’s impressed.
✔️ Use real, human language—talk like you would in a conversation.
✔️ Be bold—say something unexpected (but still relevant).
3. Weak CTAs = Weak Sales
Bad CTA: “Contact us today to learn more.”
Great CTA: “You bring the brand, we’ll bring the strategy. Let’s make this happen.”
The Problem: Vague, boring calls to action don’t inspire action.
The Fix:
✔️ Make your CTA specific—tell them exactly what happens next.
✔️ Add urgency—give them a reason to act now.
✔️ Keep it short—no one reads a paragraph-long CTA.
4. You’re Trying to Speak to Everyone (Which Means You’re Reaching No One)
Bad Copy: “Our services are perfect for all businesses!”
Great Copy: “If you run a food brand that’s struggling with online orders, we help turn clicks into real sales.”
The Problem: Mass appeal is a myth. If you’re talking to everyone, no one is listening.
The Fix:
✔️ Get specific—who’s your audience? Speak their language.
✔️ Be relatable—use everyday pain points.
✔️ Position your brand as the solution to a clear, defined problem.
5. The Algorithm Hates Your Boring Copy (Yes, Really)
Fact: Facebook and Instagram prioritize engagement—boring content gets buried.
Reality Check: If your copy doesn’t spark emotion, curiosity, or conversation, the algorithm won’t show it.
The Fix:
✔️ Hook your audience in the first 3 seconds.
✔️ Use humor, bold opinions, or curiosity-driven questions.
✔️ Write for humans first, algorithms second.
The Bottom Line: Boring Copy Costs You Money
If your marketing isn’t getting engagement, leads, or sales, your words might be the problem.
Great copy makes people feel something. It gets them to take action.
Bad copy? It’s just lost revenue waiting to happen.
At Strategys Online Media, we craft words that sell, engage, and convert—not just take up space.
Need better words that bring in better results? Let’s chat.
