The Algorithm Hates You (And Here’s What You Can Do About It)
- Macy Ordoña
- Feb 15, 2025
- 3 min read
Why Your Posts Are Invisible & How to Fix It
Ever feel like you’re shouting into the void while your competitors seem to dominate feeds effortlessly? You're not alone. Businesses across e-commerce, food & beverage, hospitality, travel, FMCG, and retail are fighting an uphill battle against constantly changing algorithms that seem designed to bury their content.
Here’s the harsh truth: The algorithm doesn’t care about your business. It’s built to keep users engaged, not to give brands free exposure. That means low visibility, poor engagement, and stagnant growth for those who don’t play by its rules.
But here’s the good news—you can beat the system if you know what’s really happening.
1. Your Reach is Dying (And It’s Not Your Fault—Entirely)
Fact: Organic reach has plummeted by over 50% in the last five years on platforms like Facebook and Instagram.
Reality Check: Even if you have thousands of followers, only 5-10% will see your posts—if that.
What’s Really Happening:
Platforms prioritize paid content to make advertising dollars.
Algorithms favor engagement, not just visibility—meaning likes, comments, and shares are the real currency.
If your content doesn’t spark conversation within minutes, it’s buried.
Fix It:
✅ Create content that demands engagement—ask questions, start debates, or leverage trending topics.
✅ Optimize first-hour engagement—the algorithm watches how fast people interact.
✅ Post at the right time (yes, timing still matters).
2. You're Posting, But Are You Actually Strategic?
Fact: Businesses that have a documented content strategy see 30% higher success rates than those who “just post.”
Reality Check: Posting randomly without understanding your audience’s behavior and platform preferences is a waste of effort.
What’s Really Happening:
Algorithms track what users linger on, not just what they like—meaning you need scroll-stopping content.
Brands relying on generic templates are getting drowned out.
The system favors brands that post consistently with high engagement.
Fix It:
✅ Develop a clear content mix—educational, entertaining, engaging, and promotional (not just product pushing).
✅ Use short-form video—it gets 2x more engagement than static posts.
✅ Optimize your captions—use keywords people actually search for.
3. Cheap Graphics & DIY Marketing? Big Mistake.
Fact: 80% of users judge a brand’s credibility based on its digital presence—bad visuals, generic templates, and weak branding kill trust instantly.
Reality Check: Cutting corners on design and marketing costs more in lost opportunities than it saves.
What’s Really Happening:
Template-based content is easy to ignore—it blends into the noise.
Amateur design and inconsistent branding reduce credibility.
The algorithm rewards visually engaging, high-quality content (yes, it knows the difference).
Fix It:
✅ Invest in high-quality, original visuals that reflect your brand.
✅ Stay on brand consistency—same color palette, fonts, and tone across platforms.
✅ Optimize for mobile-first design—most users scroll on their phones.
4. Ads Alone Won’t Save You (Unless You Do This)
Fact: Facebook ad costs have increased by 89% over the past 3 years.
Reality Check: Boosting posts and running ads without a full-funnel strategy is like throwing money into the wind.
What’s Really Happening:
Cold audiences don’t convert—you need retargeting strategies.
Ad fatigue is real—people ignore repetitive ads.
The best campaigns have a clear CTA, audience targeting, and strong creative.
Fix It:
✅ Run retargeting campaigns—most sales happen after multiple touchpoints.
✅ Test different ad creatives—don’t rely on a single ad to do all the work.
✅ Have a conversion-focused landing page—your website must do the heavy lifting.
5. Engagement Beats Follower Count—Always.
Fact: Pages with fewer followers but higher engagement outperform large accounts with dead audiences.
Reality Check: A high follower count with zero interaction = digital graveyard.
What’s Really Happening:
Algorithms prioritize active communities, not just big numbers.
Fake followers destroy your reach—platforms detect inauthentic engagement.
Audience loyalty > Vanity metrics.
Fix It:
✅ Reply to every comment—engagement breeds more engagement.
✅ Build an active community, not just an audience.
✅ Run interactive content—polls, quizzes, and challenges.
The Bottom Line: The Algorithm Isn’t Your Enemy, But Ignoring It Is.
The game has changed. If you're still marketing like it’s 2018, you’re losing.
❌ Posting without a strategy? Dead on arrival.
❌ Ignoring engagement? Buried in the feed.
❌ Relying on old tactics? Say hello to digital irrelevance.
The Solution? Smarter, Data-Driven, Strategic Marketing.
Custom content strategies tailored to your brand.
Engagement-focused campaigns that actually work.
Real results, not just vanity metrics.
At Strategys Online Media, we know the rules—and we know how to win. Let’s build a marketing strategy that outsmarts the algorithm and puts your brand ahead.
Ready to stop fighting the system and start winning? Let’s talk.
