Online marketing has become a very expensive game of trying to stop someone’s thumb. That may sound dramatic, but it is also painfully accurate. Every day, brands spend money on strategy, creative campaigns, paid ads, influencers, content calendars, landing pages, email sequences, analytics dashboards, automation tools, and whatever this week’s “growth hack” happens to be. All of that effort often comes down to one tiny moment: A person pauses. That’s it. They stop scrolling